A Web copywriter is the one who comes up with the online text for advertisements, press releases, promotional material and corporate web content, persuading the reader to buy. They need to have a way with words and be able to come up with clear and concise web content in a short period of time. The success of the product lies on the copywriter's words. A copy writer's job is highly challenging and interesting. Most of the time web copy writer work alone to come up with web content.
As regards the qualification, a copywriter usually has a degree in arts subjects such as English or in associated degree programs like journalism, communications or advertising etc. Those who have a technical degree in Copy Writing will be able to do their job better and become successful faster. Because of this, publishers and employers prefer to offer jobs to such people. Copywriting is a lucrative job.
In brief, a copywriter should have excellent command over the English language, creative mind, expert writing skills, and editing and proof reading abilities, to make his work persuasive and attention grabbing.
If you are really serious about taking up copy writing as a career learn from the proper people. Two books are recommended here -
(1) The Boron Letters, and the (2) Ogilvy on Advertising.
The first book is a series of letters by history's greatest copywriter Gary C.Halbert, explaining insider tactics and sage wisdom to his youngest son Bond.
The second book is about a candid and indispensable primer on all aspect of advertising from the man Time has called "the most sought after wizard in the business."
Check out these great books, read the reviews and buy hard copy or kindle edition, so that you can learn a lot from these wonderful books to become a successful copywriter.